Rethinking the Idea of Normal Aging
Many people assume that getting older automatically means experiencing mental decline. But according to Judy Prichard, certified cognitive coach and founder of Cognitive Thrive, that belief is outdated. Your brain is like a muscle—just as you exercise your body to stay strong, you can train and support your brain to stay sharp. Aging does not have to equal cognitive decline.
When Forgetfulness Becomes a Warning Sign
Occasional memory lapses, like misplacing your keys or momentarily forgetting a name, are common. The difference lies in how frequently these issues occur and how significantly they impact your daily life. If you start forgetting how to complete tasks you’ve always managed easily, or if loved ones notice significant changes in your abilities, it may signal something more serious than normal aging.
Examples include struggling with technology you once managed with ease, having trouble making financial decisions, or finding it increasingly difficult to plan even simple activities. These can be early indicators of cognitive decline and deserve attention.

The Role of Professional Assessments
One of the most effective ways to understand your brain health is to start with a cognitive assessment. A certified cognitive coach can use standardized and functional tests to establish a baseline for how your brain is working. While not a medical diagnosis, this type of evaluation helps identify whether your concerns may be related to normal stress, lifestyle factors, or something that requires further medical investigation.
An assessment can also guide you toward the right professionals. For instance, a pharmacist can review your medications to identify potential drug interactions that may affect your memory or attention. Simple lab work can reveal issues such as vitamin deficiencies, blood sugar levels, or insulin levels—all of which directly affect brain health.
Signs That Go Beyond Everyday Forgetfulness
One major red flag is when forgetfulness interferes with daily activities. For example, forgetting where you placed your keys might not be a serious issue, but finding them in an unusual spot, such as the freezer, signals a deeper problem.
Driving can also reveal cognitive problems. Clients often describe suddenly losing all sense of direction while traveling a familiar route—almost as if a “bubble popped.” While zoning out while listening to a podcast is normal, completely losing awareness of one’s surroundings can be a more serious sign of cognitive decline.

Why Early Action Matters
Cognitive decline does not have to progress into dementia. Mild cognitive impairment, for instance, means you can still manage your daily responsibilities even if they take more effort. With the right strategies, it’s possible to slow progression, maintain independence, and continue enjoying daily life.
The most important step is to stay active—mentally, physically, and socially. Stopping activities out of fear or frustration is one of the worst things you can do. Cognitive Thrive specializes in helping individuals adapt their routines, find new tools, and develop strategies that keep the brain engaged and resilient.
Building Confidence in Brain Health
Early detection, professional guidance, and ongoing support can make a dramatic difference in quality of life. Having an expert in your corner provides reassurance, resources, and personalized strategies to keep your brain functioning at its best.
If you or a loved one is noticing changes that concern you, don’t wait. Schedule a cognitive assessment, review your health habits, and take proactive steps to protect your brain. At Cognitive Thrive, the mission is clear: dementia is not definite.
To learn more or schedule a consultation, visit www.cognithrive.com.



